The Smart Way to Re-brand or Merge Your Brands Online
Feb 17, 2015
In June 2013, we were planning to merge 9th sphere and Convurgency to create a new brand - 9thCO. As you can imagine, this opened up a bunch of questions:
- What plans do we need to make before we take action?
- How will our online presence be affected?
- How will our search engine rankings, links, and number of visitors be impacted?
- How do we avoid losing potential revenue?
If your company is in the process of navigating a rebrand or a merger, this article offers some direction on how to i...
Facebook Policy Changes
Dec 15, 2014
Is Your Business Page Ready For Facebook’s Policy Changes?
How to Make Sure Privacy Basics is Working For You.
Zara's Website Tweak.
Sep 11, 2014
We believe every website can always work better, harder and smarter. We chose the site of one of today's trendiest and most well-known fashion retailers, Zara, and asked our in-house experts what they'd do to improve it.
With a 20-40 target group, Zara needs a user-friendly journey. Visitors come to the site to check out the latest fashions and purchase products. Since not all Zara stores carry the same merchan...
Merging Social Profiles - A How-To Guide Of Merging Two Companies Online
Jul 16, 2014
We were really excited to merge Convurgency and 9th sphere to form 9thCO. In the months before the merge we laid out a plan of attack to make sure we kept our social media profiles in good standing and to merge them all without a hitch.
There were a few critical objectives we wanted to achieve:
- Claim social profiles for the new business name
- Keep the social profiles for the old business names
- Keep social authority in existing accounts
The purpose of this was to avoid any risk of...
How to Execute a Successful Twitter Campaign
Jun 17, 2014
I'm constantly shocked by how every Marketer seems to just love Twitter. Or perhaps it's not the platform itself they're in love with, but rather the idea that "people are there, therefore we need to be there". With 255 million monthly active users and half a billion Tweets per day, that's understandable. However, simply "being there" is a far cry from a successful campaign, any more than shouting in a crowded subway station will successfully sell product (yo...