A recent study may take more of the guess work out of keyphrase selection for SEO purposes. Consider the result from a study conducted by Chitika, an online advertising agency. The company recorded 41,103,579 impressions of organic search traffic coming to their site. 26% of this search traffic came from 3 word searches, 2 word searches lead to 19% traffic, 4 word searches had17% and lastly 1 word searches came in with 14% traffic.
As for pay per click, searches with 4, 5, and 6 long tail keywords were most likely to convert into revenue.
It is no real surprise to Internet marketers who analyze website analytics that people are using more keyphrases in their initial searches to narrow down the results, however, the interesting fact is the magic number of three. Algorithm advancements of the search engines and the savyness of web users from the early days of the web when searchers would us one or maybe two keywords, have contributed to this changing trend.
Looking forward one may consider the number of keyphrases to continue to increase or perhaps people’s patterns will change to the use of sentences instead. There have been many new question-type search engines that have come on the market, Recently one formed by two early Facebook Inc. engineers called Quora allows people to pose or answer questions.
This is not a new idea, but the timing may be just right considering the changes in user behaviour.
Internet marketers will need to keep a close eye on their website analytics to monitor these trends and consider getting in early on the benefits of these question - answer based website services to help boost the authority of their website design.
A recent study may take more of the guess work out of keyphrase selection for SEO purposes. Consider the result from a study conducted by Chitika, an online advertising agency. The company recorded 41,103,579 impressions of organic search traffic coming to their site. 26% of this search traffic came from 3 word searches, 2 word searches lead to 19% traffic, 4 word searches had17% and lastly 1 word searches came in with 14% traffic. The study is no longer online but you can read it beneath:
"SEO Sweet Spot – Three-Word Searches
June 25th, 2010
How many words does it take to get to the center of good search traffic? According to a new study by online ad network Chitika, three – as in, three-word search queries drive the most traffic from search engines.
To determine the optimal word count, Chitika looked at a sample of 41,103,403 impressions of search traffic coming into their network between June 13th and 19th. Within the sample, 10,710,579 impressions – some 26% of all search traffic – came from three-word searches. The next top word counts were two-word (19%), four-word (17%), and finally one-word (14%). Any query beyond five words will see dramatically lower traffic, throwing into perspective just how fragmented traffic from long queries really is.
Traffic by Word Count Additionally, Chitika looked at the advertising click rate by word count to see how visitors’ intent was reflected by how many words they searched for. The highest ad click rates were for queries of 5, 6 and 4 words. The implication is that a more complex search is more likely to convert into revenue for a publisher, up to a point.
CTR by Word Count
What does this mean for SEO professionals and web publishers? It means that there is a very definitive sweet spot in search optimization – ranking high for popular queries between three and five words long should see both optimal traffic and conversions."