When it comes to email marketing, Canadian laws are not as strict on the practice as the US. Nevertheless, the following best practices for email marketing in Canada should be met to ensure compliance with our Canadian laws and ensure good customer relations.
For certain types of information being sent in emails to clients or prospects Canadian law permits sending without prior approval. You should check PIPEDA's, Canada's privacy act, to confirm if your emails qualify. In accordance with the CAN SPAM Act of 2003 in the US, it's suggested that an email marketing campaign involving newsletters, promotions, or notices include the following:
- Where the sender does not have the recipient's consent to send a commercial email, the message must provide a clear notice that "This is an advertisement" or "This is a solicitation".
- Indication of who is sending the email - "From" and "To" are required emailing fields that must be accurate and need to identify the person initiating the email.
- Information on how the recipient can contact the sender. Commercial emails must include a physical address and a contact telephone number.
- A clear subject line that's not deceptive.
- An obvious "unsubscribe" feature for removing an email address from the mailing list.
Note that depending on where or who you are using to deploy your emails, different server locations and country specific laws may come into play. Therefore, it's much better to comply with all best practices regardless if they are law or not. Work with a Canadian email marketing company to ensure compliance and suggestions for direct email marketing in Canada. We at 9th sphere provide expert email marketing services in Canada and are ready to implement your email marketing campaign. Contact us for a Quote