Best Practices

Website Tweak: Serve Up an Online Presence that Sizzles

20. 01. 2016

It’s no secret that your site’s image, layout and focus powerfully affect a visitor’s first impression of your brand. Putting your online marketing dollars towards these three elements is key to making sure your website is working better, harder and smarter.

For over 30 years, Daniel et Daniel has provided reliable catering services for clients throughout the GTA. Although they’ve built a reputation for high quality service, their website doesn’t offer a satisfying digital experience for their clients. We asked our in-house experts how they would improve Daniel et Daniel’s online presence.

The Old

Market research shows that potential customers searching for a catering company are interested in three key areas: food quality and presentation, previous events, and attention to detail. We want to make sure Daniel et Daniel visitors find the information they’re looking for and get an accurate impression of the company. Plus, we need to match the website design to the quality and aesthetic of the Daniel et Daniel brand.

Our New

By concentrating on the site’s brand image, focus and layout, we suggest creating a valuable digital branding tool that showcases the company’s accomplishments and services while providing a helpful and intuitive visitor experience.

1. Build your Brand Image

Improving your users’ experience, improves your brand's image. To make a site more intuitive and user friendly, we suggest re-organizing content into straightforward groups that follow a visitor’s most common purchase journey. For instance, on the redesigned Daniel et Daniel website, we would list topics on the home page in order of importance to a potential customer. In this case, we would first highlight Daniel et Daniel services, followed by the team's expertise, their gallery photos, and finally, their venues.

2. Focus on what you do Best.

Daniel et Daniel is known for their delicious gourmet menu and their elegant attention to detail when it comes to service and presentation. These brand strengths need to be illustrated. To help their brand stand out from the competition and to generate the right leads, we suggest photography that shows close ups of prepared food and tablescapes. As much as possible, the website should showcase to the visitor the quality and attention to detail that differentiates Daniel et Daniel.

3. Make Mobile Matter.

Your site must provide a positive user experience on mobile. It’s critical that your website’s layout translates to the mobile environment. This is particularly crucial for a catering service like Daniel et Daniel, whose visitors will mostly be on-the-go. Using Responsive Design for mobile will ensure a clean, easy-to-navigate interface, no matter when, how, and where they’re browsing.

The Icing on the Cake

In today’s competitive market, it’s not enough to simply “have” a website. Your web presence is crucial to the success of your business. It needs to represent who you are, what you look like, what you do, and why you’re special. Layout, branding, and imagery all need to seamlessly work together to achieve a consistent message and user experience. Just like Daniel et Daniel, you have the potential to deliver an exceptional online experience for your clients. The next step is getting started.

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