What Your Website Subconsciously Says About Your Business
We've all experienced websites that are subpar. They elicit frustration and cause you to mutter phrases like, "Why are they making this so difficult?" Or "I hope this isn't what their real product is like." Not only can your design, layout, and user-experience give visitors a bad impression, it can also significantly impact your overall business.
Afterall, your website is a reflection of your company and its values. The quality, design, features, and user-friendliness of your site helps inform prospects, customers, investors, employees and candidates whether you're the right fit prior to contacting you.
While evaluating website effectiveness over the last two decades, we've discovered both big and small factors that often give visitors the wrong impression.
Here are the five most common website mistakes we have seen.
– 1. Poor use of language
Although this is an obvious mistake to avoid, it happens too often. Spelling and grammar mistakes makes your content look clumsy and shows a lack of professionalism. These blunders poorly reflect on your company and the services it provides—so you must avoid them.
In addition to checking for spelling and grammar, it's critical to be cognizant of your language and tone of voice. You want to ensure you've tailored your writing to your audience. For instance, a law or an accounting firm would use more sophisticated language than a toy and games business catered to children.
By adopting the right writing style, you show a better understanding of your customers and their needs. Also, be aware that not using the appropriate spelling for various countries (e.g., British vs. American English) could reflect market unimportance.
– 2. Uninspiring stock images
We all have seen the standard handshake, cityscape and fake modelesque team meeting photos. How about finding a more creative source for photos, instead of your typical stock photo site? Independent photographers or an online photography marketplace offer an abundance of original and inspiring photos that are sure to enhance your site and awe visitors.
– 3. Difficult navigation
You may want to ask yourself, "How easy is it to find content on your site?" A poor navigation will deter users from engaging on your site. Something as simple as not having an organized and intuitive navigation can prevent visitors from finding what they're looking for. Especially since most people rather not waste time looking for information, they will likely leave your site if it's not obvious.
To avoid this, try to reduce clutter by weeding out content that's not important. Make sure vital information, such as a "Contact" or a "Buy" button, is prominent on your site. As well, avoid using industry jargon or a wall of text which makes it difficult for users to digest your content.
– 4. Broken Features
Menus that don't work when clicked, broken links, and browser or mobile incompatibilities make for a frustrating user-experience. Don't assume that because you may have redesigned your website, you no longer need to test it. Ongoing testing is a must. Website development requires regular quality assurance.
– 5. Unattractive layout
And finally, an unprofessional, tacky, or outdated website design will do a lot of damage to your brand. By choosing poor colour schemes, not giving enough whitespace, or picking the wrong visuals, visitors will have a negative impression of your overall brand.
Similar to dressing up for an interview or the red carpet, you want your website to be appropriately designed. This is often where a digital agency can provide an impartial analysis of what's working or not. A website strategist shouldn't make their recommendations based on personal opinion, but rather insights that are pulled from the.