In an open forum discussion at this year's SMX Toronto conference, 9th sphere president, Ezra Silverton, contributed his expertise on the factors that are currently working for Canadian website owners. Among the panel for this session included other respected leaders in the industry; Jim Hedger, Debbie Horovitch, Ian McAnerin, and Marc Poirier. Moderated by Andrew Goodman. The SMX conference provides current information to help improve search marketing results. The topics covered in this session included SEO, shopping cart abandonment, investment in web and social, trends and insights.