9th sphere's President, Ezra Silverton, was one of the featured speakers at the recent SMX East conference in New York City.
SMX East is an industry-leading conference tailored to Internet Marketers who want to learn more about SEO and its related topics. This year, SMX East had a record turn-out with over 2000 attendees.
The topic was Advanced Website Architecture and SEO. Ezra spoke on the importance of strategic planning around a company's website goals, explained different ways a website could be structured and outlined tactics on how to make a website more "crawlable" for both people and search engines.