In the January 2009 issue of Backbone Magazine, 9th sphere's founder Ezra Silverton participated in a discussion surrounding the challenges and nuances that need to be considered when building a website with a foreign market.
Much more is involved in reaching an international market than simply translating your website into another language. The contents of your website requires greater scrutiny in order to comply with a given culture and region. From syntax, spelling, and imagery, to technical and regulatory issues are discussed in the article, Goal: sell to "hockey moms" in India.
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