Angel Reinares is a Spanish luxury brand that produces handcrafted handbags for the European market.

The Challenge

Despite being popular across Europe for producing luxury leather goods, Angel Reinares was an unknown brand in North America. In 2013 the company planned to expand into North America, but was competing against well-established, popular brands like Coach, Tory Burch, and Michael Kors. Angel Reinares was entering this fiercely competitive market without retail stores where shoppers could physically experience the products. It was crucial that their website convey the style and quality of the products, as well as the experience of shopping for a higher end handbag.

The Solution

9thCO built an ecommerce site that reflected the luxury of the Angel Reinares brand. We architected a strategic navigation and placed content and imagery with an intuitive layout to create a clean, sophisticated online luxury shopping experience. We also launched an extensive digital marketing campaign that raised brand awareness through SEO, Email Marketing, Remarketing, and giveaway contests.

The Results

Within the first 6 months Angel Reinares:

  • Surpassed first year expected sales by 500%!
  • Generated 704 email marketing opt-ins.
  • Achieved first page rankings for related keywords.
  • Successful entrance into the North American market online.

The Client Weighs In

"We are very pleased with the site. Not only does it convey a high quality look and feel, we know the back end was done properly. It looks like 9thCO will be a partner that will be around for a long time."

- Lawrence Ketchmark, President