Roblox Development Company

Step into the metaverse and build awareness among key demographics with a branded Roblox experience

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Sample Experiences

From Ideation to Promotion

With 60M+ daily active users and a lot of noise, your Roblox experience needs expert planning to be successful:

1
Like traditional marketing tools, the “build it and they will come” approach is insufficient.
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We leverage active Roblox user communities to validate hypotheses for working concepts.
3
From ideation to build to marketing, we cover the complete gamut of experience creation.
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Our PPC team can even suggest external marketing campaigns to build awareness of your experience outside of the platform.

9thCO’s Roblox Experience Development Process

Concept
We combine your brand objectives, target audience interests, relevant experiences and our game design best practices to produce a concept for your experience.

Hypothesis Validation
We use a diverse community of active Roblox users to vet the concept, and solicit improvement feedback.

Game Design Document
This will be our master document outlining all aspects of the experience, and identifies requirements for the launch MVP.

Core Experience
This will be a basic experience without much flair. Some assets may be missing, but the main idea will be clear, so you get an idea of how the experience will look and feel.

Polishing
All team members (developers, designers and 3D modelers) work asynchronously to add and test all assets and functionality.

Beta Testing
We use limited ads to attract a handful of new users to flush out bugs and gather feedback.

Release
We will plan an advertising campaign and work to get the experience on the front page! Roblox games snowball with attention so going “viral” is our goal.

Continued Support
Roblox is all about updates. Every player will see when the experience was last updated. Rapid updates and changes help maintain the popularity of experiences.

Common Questions

: Roblox is available on almost all platforms and devices. There are currently over 59 million daily active users. The most popular experiences receive billions of visits annually.
: Roblox has an extremely active digital user community. Users completely customize their avatar and profile, and can actively participate in the in-platform marketplace for purchasing assets, as well as communicate and trade with other users.
The platform is not yet blockchain-enabled, which many people associate with the metaverse, but this is not a requirement for metaverse platforms. And given the versatility of the Roblox IDE, we often recommend Roblox as a starting point for clients’ metaverse brand initiatives.
: While the majority of users are under the age of 18, nearly a third of all active users are between the ages of 18-40. For many brands, this is a prime target audience.
: Absolutely. All experiences can use Roblox's built-in analytics dashboard and developer statistics, and if you prefer to be able to do custom reporting, we can implement Google Analytics and Google Looker Studio, or Microsoft Azure Playfab.
: While this is certainly possible, we do not recommend it as a primary KPI.
For most clients, we recommend Roblox as a brand awareness medium, and designing experiences for the sake of attracting and exciting users, while tactfully and subtly weaving in branded assets and components.
: It’s not possible to absolutely guarantee that your experience will explode in popularity. However, working with an experienced and creative team that can do the required research, build a great product and then market it effectively will set you up with the highest probability of success.

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A few samples of our work.

E-commerce Revenue Growth

Complete Redesign

A Digital Transformation Company

Our team has been developing cutting-edge digital platforms and campaigns since 2013, servicing clients globally.

Meet Our Team