
Custom AI-Powered Sales Script Generator
9thCO developed a fully custom Next.js app using Server Actions and the OpenAI GPT-4.1 API for Convoso.
The Challenge
In modern call center environment, agents need to be equipped with effective and persuasive sales scripts. However, creating scripts that are also compliant with legal requirements can be a time-consuming and challenging task. They require:
Customization: Generic scripts fail to resonate with specific target audiences and don't effectively highlight the USP of a product or service.
Compliance: Ensuring scripts adhere to legal regulations is critical to avoid penalties, fines etc.
Efficiency: Manually creating scripts for every product/service is slow and inefficient.
The Solution
9thCO developed an AI Script Generator, a user-friendly form-based web app that streamlines script creation. The app guides users through a series of fields to gather all necessary information, and then uses that data with AI to generate a tailored sales script.
How It Works
Objective: The user provides essential company details.
Audience: Next, the user defines the target audience personas, pain points, and common objections.
Agent Experience: The user then specifies legal requirements, features, and rebuttals to common objections.
Script Generation: The system sends a structured prompt to the OpenAI API, which generates a professional sales script.
Output: The script is conveniently displayed with copy-to-clipboard functionality.
Technical Implementation
Framework: Next.js 14 (App Router)
Language: TypeScript
UI Library: React 18 with hooks
Styling: Tailwind CSS
State Management: Custom reducer pattern
Form Handling: Controlled components with real-time validation
Runtime: Node.js (hosted by Vercel)
API: Next.js Server Actions
AI Service: OpenAI GPT-4.1 API
Security: Origin validation and rate limiting
“If you’re looking for a partner who goes above and beyond, 9thCO is the team to work with. They understand the unique challenges of digital marketing and deliver solutions that make a measurable impact. Highly recommended!”

Paul Cowman, Sr. Director of Demand Generation
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