Marketing Analytics Consulting
Do you know which specific ad, keyword or website is providing your most valuable prospects?
A crucial step in any digital marketing program is measuring your digital performance to figure out just how to get the best ongoing ROI for your budget.
An attribution model defines your digital marketing performance measurements and maps the conversion paths accurately. This helps gather precise data on what specific channels played the most significant role in the conversion of prospects.
How we do it
- We work with you to understand your business and specify your objectives.
- Then we take inventory of all the tracking tools and CRM systems you’re using so they can be connected.
- The most complex part comes next: creating the Data Layer to ensure all tracking comes together.
- And finally, testing and ensuring everything is working like a conversion-producing charm.