merger website migration strategy

Merging Websites Without The Loss of Rankings

Parent company acquired seven companies, spanning across nine separate domains and platforms.

The Challenge

To rebrand and consolidate under a single unified web presence, while retaining existing search rankings, traffic and lead volume.

The Solution

Our team worked with the client's many business units to map out the following holistic approach:

  • Completely optimized consolidation strategy for loss-mitigating migration to new domain. 

  • Streamlined Information Architecture to map users based on audience type and solution requirements.

  • Lead generation “tandem” strategy to soft-launch new brand and build lead funnel while maintaining lead inflow from domains to be sunsetted.

  • Seamless “lift and shift” strategy for mass content moves (e.g., Support or Knowledge Base content).

  • Deprecation plan for redundant or obsolete content.

The Results

10.5

Months of research and planning

58.2K

Pages accounted for in our migration plan

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