PPC Expansion - TSI Wealth

In less than four months, 9thCO enabled TSI Wealth Network to achieve double-digit growth to lead volume, without increase cost-per-acquisition (CPA).

The Challenge

TSI Wealth Network, an investment advisory specializing in dividend stocks, sought to generate more leads from Google Ads without inflating cost per acquisition. Prior campaigns relied on multiple broad-match ad groups and wide geographic targeting, resulting in stagnant conversions and wasted spend. 9thCO was engaged to restructure the account, optimize bidding, and focus resources on high-performing locations and keywords.

Multiple broad match ad groups created overlap and inefficiency.
Wide geographic targeting resulted in wasted spend in low-performing areas.
Conversions were stagnant and cost per acquisition risked rising.
The client required a strategy to increase lead volume efficiently and sustainably.

The Solution

9thCO reviewed historical campaign performance data, and implemented the following structured optimization plan:

Account Restructuring: Ad groups were consolidated to provide Smart Bidding with more data, improving bid optimization and ad relevance.
Keyword Expansion: Targeted exact and phrase match keywords related to dividend investing were added to capture high-intent searches.
Location Segmentation: High-priority locations received increased daily budgets, focusing resources on markets delivering the best returns.
Bid Management: Target CPA bids were increased on top-performing ad groups to expand impression share.
Continuous Optimization: Daily monitoring of campaigns included updating negative keyword lists, testing new campaigns, and adjusting bidding strategies based on performance data.
Reporting: Custom analytics dashboards provided real-time reporting.