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shopify migration

eCommerce Replatforming Across 4 Brands

A national furniture retailer opted to migrate their legacy ecommerce infrastructure to Shopify Plus, and leaned on 9thCO to guide the SEO migration strategy.

The Challenge

With four major retail brands, tens of thousands of products, hundreds of thousands of customers across Canada, and supporting both a French and English market, the company was migrating to Shopify

The challenge was to do so without sacrificing site speed, search rankings, traffic, conversion rates and paid search performance.

The Solution

Our team worked tirelessly with the client's in-house development team to produce:

  • A complete migration strategy for each of the brands, tailored to their specific markets and product categories.

  • Keyword maps optimized to improve on existing rankings, and tailored to attract the right audience for each brand’s USP. 

  • Review and optimization of Shopify Apps for Search Engine Optimization (e.g., French Translation capabilities).

  • Completely custom Merchant Center feed automation, leveraging Feed Rules for product transformation and optimization within Google Shopping.

The Results


Products successfully migrated


Customer complaints received.

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